Providing structure to creativity
PDV Advisory is the retail and luxury goods advisory firm founded by the team behind the luxury e-commerce site, Plan de Ville. From the earliest days of our business as a digitally native retailer, we have been dedicated to the growth of emerging luxury brands.
Our team is composed of innovative skillsets including branding, marketing, production, as well as logistics, supply chain management, finance, and strategy.
From designing offline, in-store retail innovations to delight and inspire your customers, to creating the financial package necessary to raise capital, our agile team specializes in forging thoughtful, lasting connections between luxury products and discerning consumers.
PDV Advisory is led by Catherine Smith Licari, winner of the Rising Star Award for Retail from the Fashion Group International, who has overseen both brand launches and turn-arounds and provided powerful solutions for established brands. Catherine holds both a Masters of Arts in Fashion Studies from Parsons and an MBA from Columbia Business School.
She is actively involved in a leadership capacity with The Whitney Museum of American Art and with The Luxury Education Foundation, a non-profit organization focused on nurturing future leaders in the luxury industry and fostering meaningful exchanges between like-minded CEOs, leading executives and high-potential, emerging talent. Established in 2004, LEF partners with Columbia Business School, Parsons School of Design, and Hong Kong University of Science and Technology to create global, qualitative interdisciplinary programs to ensure future success for members, students, and alumni.
Our Founder
Catherine Smith Licari
Photography by: Christian Oth